I've just been made aware of a fascinating name in the history of American photographic history – Olan Mills! 📷✨ Surprisingly, it's a name I haven't encountered before, and the prospect of delving into the work of this photographic 'American icon' has me genuinely intrigued.

Some of my photography buddies might already be familiar with Olan Mills's work, but for those like me who are new to this, it seems like we're in for a treat! ☺

Interestingly, during a recent chat with a client, she jokingly discussed her desire to steer clear of the Olan Mills-type studio shots for our upcoming shoot. It's refreshing to receive such a clear reference on what she envisions for our session. 

Now, I'm inspired to dig a little deeper and uncover more about the distinctive style of 70s photography that Olan Mills is associated with. 🕵️♂️

The mention of Olan Mills got me to reflect on the evolution of photography, particularly in the business and commercial realms. In the 70s, studio photography like Olan Mills's was a prevalent style, characterised by formal poses, staged backgrounds, and a certain classic aesthetic. Fast forward to today, and the landscape of photography has undergone a remarkable transformation.

https://www.vintag.es/2017/01/the-good-bad-and-mostly-ugly-35-awkward.html#google_vignette

In the contemporary business and commercial world, there's a growing appreciation for authenticity and uniqueness. Gone are the days of rigid, bland studio shots; instead, businesses and individuals are leaning towards more personalised, dynamic, and real portrayals. The shift is not just about capturing a moment but telling a story, creating a genuine connection with the audience.

This brings me to the philosophy of powerful photographic portraiture and its profound impact on one's online presence and business. A well-crafted portrait has the potential to convey authenticity, professionalism, and personality. In a world dominated by digital interactions, your online image speaks volumes about who you are and what you represent.

As I embark on my (small) journey to explore more about Olan Mills and the 70s photography style, I'm excited to bring a contemporary twist to my client's vision, ensuring our shoot captures the essence of her personality and style. 

So here's to embracing the past, learning from it, and infusing our present with creativity and authenticity. Cheers to the ever-evolving art of photography! 📸✨                               If you, like me love a laugh, then check out the link to see more of these amazing photographs.

#photographyevolution #powerofportraiture #olanmills #commericalphotographer