The Importance of a 'Shot List' for Clients and Photographers
john Ferguson john Ferguson

The Importance of a 'Shot List' for Clients and Photographers

A 'Shot list' is an essential ingredient for all branding and profile shoots that I produce these days, they help clarify all the critical steps for all my photoshoots. My clients spend a considerable amount of time thinking, organising and some even spending good money on making sure they have everything ready for their photo sessions.

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Working with the East of England Co-OP
john Ferguson john Ferguson

Working with the East of England Co-OP

The commission involved photographing twenty environmental portraits stories featuring a diverse cross-section of individuals from the Eastern region. From Pig Farmers, Rapeseed Oil producers, to a Bee Keeper and honey producer. Also included in the twenty were some of the companies loyal customers, and others from the Co-Op's own businesses such as Travel agents, opticians, funeral service directors, to building service team members. The remit of the campaign was "Let’s feature colleagues, make heroes of them, photograph them, and tell their stories!”

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